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picture1_Business Power Point Slides 31777 | Mktg12 Lambhairmcdaniel Ch02 Updated Sh


picture2_Business Power Point Slides 31777 | Mktg12 Lambhairmcdaniel Ch02 Updated Sh picture3_Business Power Point Slides 31777 | Mktg12 Lambhairmcdaniel Ch02 Updated Sh

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File: Business Power Point Slides 31777 | Mktg12 Lambhairmcdaniel Ch02 Updated Sh
Learning Outcomes (slide 1 of 2) 2-1 Understand the importance of strategic planning 2-2 Define strategic business units (SBUs) 2-3 Identify strategic alternatives and know a basic outline for a ...

icon picture PPTX Filetype Power Point PPTX | Posted on 09 Aug 2022 | 2 years ago

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...Learning outcomes slide of understand the importance strategic planning define business units sbus identify alternatives and know a basic outline for marketing plan develop an appropriate mission statement describe components situation analysis sources competitive advantage cengage all rights reserved explain criteria stating good objectives discuss target market strategies elements mix why implementation evaluation control are necessary several techniques that help make effective is managerial process creating maintaining fit between organization s resources evolving opportunities management addresses two questions what main activity at particular time how will it reach its goals subgroup single or collection related businesses within larger have following characteristics distinct specific over own competitors plans independent other in total company sbu can use tools to manage direction portfolio ansoff opportunity matrix boston consulting group model general electric...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 09 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 0.91 MB
										
Views: 199x
										
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