referensi t l wheelen and j w hunger strategic management and business policy 12th ed pearson education ltd 2010 barney j b hesterly w s strategic management and competitive advantage ...
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...Referensi t l wheelen and j w hunger strategic management business policy th ed pearson education ltd barney b hesterly s competitive advantage rd prentice hall strategy relationship marketing deals with pricing selling distributing a product market development advertising promotion push pull distribution skim or penetration price financial usually attempt to maximize the value of firm very popular is leverage buyout...