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...Chapter one overview of strategic marketing concept management is a system designed to help both precipitate and make decisions as well create visions decision involves the creation change or retention strategy in contrast tactical usually costly terms resources time required reverse it market simply motivated by assumption that planning cycle inadequate deal with rapid rate can occur firm s external environment gary hamel c k prahalad argue managers should have clear shared understanding how their industry may be different years for competing world they challenge evaluate extent which has distinctive farsighted view rather than conventional reactive about future senior focuses on regenerating core strategies reengineering processes competitors company rule maker follower strength innovation growth operational efficiency mostly out front catching up cont d within given deals essentially interplay three forces known cs customer competition corporation why consideration choices force lon...