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...Learning objectives after studying this chapter you should be able to explain companywide strategic planning in its four steps discuss how design business portfolios and develop growth strategies marketing s role works with partners create deliver customer value describe the elements of a driven strategy mix forces that influence it list management functions including plan importance measuring return on investment outline defining partnering build relationships managing effort is process developing maintaining fit between organization goals capabilities changing opportunities market oriented mission statement purpose what wants accomplish larger environment defines terms satisfying basic needs...