New Product Development Process Concept Marketing Idea Idea Concept Marketing Idea Idea Development strategy generation screening Development strategy generation screening & testing development & testing development Business Product Test Business Product Test Commercialization analysis development marketing Commercialization analysis ...
MARKETING CONCEPT • The marketing concept ensures that the business always focuses on the needs of consumers first, before it develops a good or service. MARKETING • Marketing is the business processes that are used to understand, anticipate and satisfy ...
Introduction Cyber marketing is the promotions of the products and services through internet. Its development during the 1990s and 2000s. cyber marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and ...
Definition of Product Product is a complex of tangible and intangible attributes ,including packaging, colour manufactures prestige and manufacturers and retailers services, which the buyer may accept as offering satisfaction of wants or needs.W.J.STANTON Classification of ...
What is Marketing Mix? The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4 Ps and the 8 ...
Sec. 5-1 PRODUCT DECISIONS Product Design Products are one of the essential components in the marketing mix! Can be: Goods – tangible (e.g. baseball bat) Services – intangible (e.g. baseball game) Ideas – e.g. demonstrating good sportmanship ...
What You’ll Learn •Why is marketing research important? •How does a marketing information system work? •What is the difference between the four types of marketing research? Vocabulary Marketing research, marketing information system, database, attitude research, market ...
E-MARKETING Marketing: A comprehensive process that involves every aspect of a business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback. E-Marketing: Refers to using technology such as the internet, website and email ...
Learning Objectives 1) To know what a marketing strategy and plan is. 2) To know which elements are part of marketing strategy and plan. 3) To know which tools help you to make the marketing strategy and plan. 4) To ...
Marketing is interesting Marketing Strategy • Marketing Strategy = market driven • To satisfy individual’s needs and wants • Business organizations have limitations to serve market • Segmentation Marketing Targeting • The Marketing Targeting Decision Identities the People or ...
MANAJEMEN PEMASARAN (01) (MARKETING MANAGEMENT) Referensi: Principle of Marketing (2012) by Philip Kotler & Gary Amstrong RATHOYO RASDAN 4-BAB PENTING BAGI MAGISTER MANAJEMEN (PADA KESEMPATAN INI HANYA BASIC-NYA) 1.Introduction and Overview of Marketing 2.Marketing: Creating and Capturing ...
Integrated Marketing Communication > Selecting the Promotion Mix for a Particular Pr... Selecting the Promotion Mix for a Particular Product • Promotional Objectives • Stages in the Product Lifecycle • Target Market Characteristics • Characteristics of the Product &bull ...
Unit 3 – Decision making to improve marketing performance Learning outcomes Making marketing decisions: Using the marketing mix What you need to know: • The elements of the marketing mix (7Ps) • The influences on and effects of the changes ...
Integrated Marketing Communication (IMC) Sale Promotion Event Advertising Marketing Packaging Direct & Brand Marketing Designing /Online Marketing Customer Public Relationship Relations Management (CRM) Point of Purchase (POP) IMC At a Glance Advertising • Create awareness • Through mass media ...
Marketing Plan • To provide direction and focus for your brand, product, or company. –Nonprofit orgs: to guide their fund-raising and outreach efforts –Gov. agencies: to initiate such as building public awareness of proper nutrition and stimulating area ...
Activity 4 Task: Distribution channels written task Time: 30 mins Decisions related to the marketing mix All businesses have choices to make when it comes to marketing their products: •What shall the price be? •What is the best ...
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