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Modul 10 • The task 02: TATAP MUKA & PRESENTASI Week •An Essay: dari 10 Premis- premis - 10 Theory SDL Dr Wilhelmus Hary Susilo 2019 08/28/2022 2 MARKETING STRATEGY SCENARIO BUILDING (Ferdinand, 2020) PILLAR OF GENERAL THEORY ...
E-MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably Electronic marketing has been described simply as ‘achieving marketing objectives through applying digital technologies’ Identifying – how can the Internet be used for marketing ...
Website: MARKETO.COM www.marketo.com Twitter ID: @Marketo Phone: 877.270.6586 Marketo is a leader in marketing automation software spanning the entire marketing process from customer acquisition to customer advocacy. It is one of the new generation marketing ...
Provider Gap 4 CUSTOMER Service Delivery External COMPANY Communication The s to Customers Communicatio n Gap Part 6 Opener Communications and the Services Figure Marketing Triangle 16.1 Company Internal Marketing External Vertical communications Marketing Horizontal Communication communications Advertising Sales ...
MANAJEMEN PEMASARAN (01) (MARKETING MANAGEMENT) Referensi: Principle of Marketing (2012) by Philip Kotler & Gary Amstrong RATHOYO RASDAN 4-BAB PENTING BAGI MAGISTER MANAJEMEN (PADA KESEMPATAN INI HANYA BASIC-NYA) 1.Introduction and Overview of Marketing 2.Marketing: Creating and Capturing ...
Integrated Marketing Communication (IMC) Sale Promotion Event Advertising Marketing Packaging Direct & Brand Marketing Designing /Online Marketing Customer Public Relationship Relations Management (CRM) Point of Purchase (POP) IMC At a Glance Advertising • Create awareness • Through mass media ...
Pengertian Marketing Mix • Bauran pemasaran merupakan seperangkat alat pemasaran yang digunakan perusahaan untuk mencapai tujuan pemasaran dalam memenuhi target pasarnya. • The tools available to a business to gain the reaction it is seeking from its target market in ...
Learning Outcomes (slide 1 of 2) 9-1 Define marketing research and explain its importance to marketing decision making 9-2 Describe the steps involved in conducting a marketing research project 9-3 Discuss the profound impact of the Internet on marketing research ...
Marketing Management The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. 2 Marketing Management Involves: Demand Management : The organization has a desired ...
2. Description of the course • The course is intended to provide learners with advanced knowledge on use of marketing management tools and methods. During the course participants will explore the benefits of marketing, different types of marketing and marketing ...
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FORMAT OF THE EXAMINATION • The examination will consist of a two hour paper . • The total mark for the examination is 70 marks. • This examination will be based on the prescribed book, the study guide, and all assignments ...
why use digital marketing? why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest form the promotion of a product or service using the internet ...
MKT501 MARKETING MANAGEMENT CASE STUDY: NEURO – INTEGRATED MARKETING COMMUNICATION MKT501 MARKETING MANAGEMENT https://www.youtube.com/watch?v=jI6tg_ZQeqE&feature=youtu.be DISCUSSION QUESTIONS 1.IDENTIFY AND LIST THE RANGE OF COMMUNICATION TOOLS SHOWN IN THE VIDEO 2.DISCUSS WHICH OF THE ...
Learning Outcomes 1 Understand the importance of strategic planning 2 Define strategic business units (SBUs) 3 Identify strategic alternatives and know a basic outline for a marketing plan 4 Develop an appropriate business mission statement 5 Describe the components of ...
Analyzing the Marketing Environment • Microenvironment • Macroenvironemnt – Demographic Environment – Economic Environment – Natural Environment – Technological Environment – Political and Social Environment – Cultural Environment The Marketing Environment The marketing environment includes the actors and forces outside ...
Understanding Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the service Marketing is not sales maximization Marketing is not advertising and promotion. Marketing is part of the ...
Scope of Marketing Everything around you Think of purchases you have (or have not) made How does a business influence your purchases? Southwest Airlines Marketing The process of planning, pricing promoting, selling and distributing ideas, goods, or services to create ...
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