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picture1_Marketing Ppt 67281 | Mktg12 Lambhairmcdaniel Ch01 Update


picture2_Marketing Ppt 67281 | Mktg12 Lambhairmcdaniel Ch01 Update picture3_Marketing Ppt 67281 | Mktg12 Lambhairmcdaniel Ch01 Update

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File: Marketing Ppt 67281 | Mktg12 Lambhairmcdaniel Ch01 Update
Learning Outcomes 1-1 Define the term marketing 1-2 Describe four marketing management philosophies 1-3 Discuss the differences between sales and market orientations 1-4 Describe several reasons for studying marketing © ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Learning outcomes define the term marketing describe four management philosophies discuss differences between sales and market orientations several reasons for studying cengage all rights reserved what is slide of activity set institutions processes creating communicating delivering exchanging offerings that have value customers clients partners society at large american association ama s definition has two facets it a philosophy an attitude perspective or orientation stresses customer satisfaction organization function used to implement this exchange people giving up something in order receive else they would rather conditions least parties must be involved present are capable communication delivery each party free accept reject offer desire deal with other exists competing strongly influence production societal focuses on internal capabilities firm than desires needs marketplace assesses its resources asks questions regarding their strengths does not consider if goods services produc...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
Tag:
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																								mktg12,
																								lambhairmcdaniel,
																								ch01,
																								update,
											                                        
																				
Filetype: PPTX
										
File size: 0.63 MB
										
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