Integrated Marketing Communication (IMC) Sale Promotion Event Advertising Marketing Packaging Direct & Brand Marketing Designing /Online Marketing Customer Public Relationship Relations Management (CRM) Point of Purchase (POP) IMC At a Glance Advertising • Create awareness • Through mass media ...
Attendee Acquisition and Event Marketing Research Report Preparedness for Future Event Marketing • Over 60% of respondents are extremely or very prepared to tackle attendee acquisition and event promotion challenges for their upcoming hybrid events. Understanding differences between online and ...
Website: MARKETO.COM www.marketo.com Twitter ID: @Marketo Phone: 877.270.6586 Marketo is a leader in marketing automation software spanning the entire marketing process from customer acquisition to customer advocacy. It is one of the new generation marketing ...
The Burning Question? How do we Measure Marketing Success? Objectives Strategy Marketing Fine-Tuning Strategy Success Strategy Metrics Deployment Marke ti ng Campaigns Product Price Target Market Place Promotion Trade Publications Sales Advertising Literature Trade Direct Shows Marketing Digital Sales Public ...
WHAT YOU WILL FIND IN THIS GUIDANCE? Contents • Introduction • Running a regional event • How can EFS support you? • Suggested content • Some exercise ideas • Event Marketing • Following your regional event 08/28/2022 PRESENTATION TITLE IN ...
What is a Sponsorship Proposal? A suggested marketing exchange with benefits for both the sponsor and event/sport The sponsor benefits by being able to be associated with the sport or event The event/sport benefits by receiving funding and/or product Why ...
Presentation Overview Basic Event Planning Important Role of Alumni Club Events General Steps to Plan an Event Last Minute Details & Tips How To Guide Requesting Marketing Broadcast Emails Invitations Calendar Postings / Online registration Using other sources ...
WHAT IS MARKETING? Marketing is a thinking and planning process that makes sure you spend your time and money on the right tasks to achieve your audience objectives taken from AMA ‘This Way Up’ guide SOME PROBLEMS YOU MIGHT ...
Persepsi • Mowen(1995) mendefinisikan persepsi sebagai suatu proses dimana individu-individu terkspos oleh informasi, menyediakan kapasitas prosesor yang lebih luas, dan menginterpretasikan informasi tersebut. • Positioning (Myer, 1996) sebagai suatu proses untuk mengartikan sensasi dengan memberi gambar- gamabr dan hubungan-hubungan asosiasi ...
The Marketing Trifecta Public Social Relations Media Advertising We’re better together! • Improve the effectiveness of the Marketing Trifecta by working together with organizations who share common goals Public Relations - Overview • What is PR? –The business ...
Welcome to Round III: Business-to- Consumer BuyPA: Innovation Challenge Goals Work with inspired students from colleges across the Commonwealth to promote the Pennsylvania economy by creating integrated marketing campaigns that: Promote Promote growth Encourage Connect student Pennsylvania opportunities for Pennsylvanians ...
OUTLINE OF PRESENTATION 1. Introduction 2. Objective 3. Literature Review 4. Research Method 5. Discussion 6. Conclusion 7. Suggestion INTRODUCTION In the implementation of a program or event, it would require participants. One way to obtain the participant is with ...
Deadlines and Applicants The Regional Marketing & Matching Funds Program offers reimbursement for projects, which are in direct support of the promotion and marketing efforts of a tourism event, attraction or geographic area. Program Deadlines: • Program Year Runs ...
Course: Trainers` e-skills, management and change management skills Module 1: e-Skills Module 2: Module 3: Time Module 4: Module 5: and digital event Communication management Change Management and management skills and social skills management marketing for media Skills training Training: ...
Learning Outcomes 16-1 Discuss the effects of advertising on market share and consumers 16-2 Identify the major types of advertising 16-3 Discuss the creative decisions in developing an advertising campaign 16-4 Describe media evaluation and selection techniques 16-5 Discuss the ...
Define the term sport marketing • Sports Marketing: the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives – Satisfy the needs and ...
Course: Trainers` e-skills, management and change management skills Module 1: e-Skills Module 2: Module 3: Time Module 4: Module 5: and digital event Communication management Change Management and management skills and social skills management marketing for media Skills training Training: ...
Intro to Promotion & Sales LESSON 7.1 Sales Sales: Action The process of It is the exchange of determining customer goods and services needs and wants through from producers to planned, personalized consumers for a price communication intended ...
PPT - Power Point | 0.17 MB | Free Download
