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...The marketing trifecta public social relations media advertising we re better together improve effectiveness of by working with organizations who share common goals overview what is pr business generating goodwill for your organization free but not guaranteed a sustained effort about buy in from strategies develop contact list find contacts online get direct information differentiate between and editorial don t underestimate value local go after niche categorize into types region relationships have specific create fact sheet quick reference include basic event details like date location participation numbers past expected race time cost to participate key highlights important anniversaries or well known racers website address person post it all communications...