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...The burning question how do we measure marketing success objectives strategy fine tuning metrics deployment marke ti ng campaigns product price target market place promotion trade publications sales advertising literature direct shows digital public promotions relations e mail social media campaign models website pr youtube in store p o s traditional web banner ads print collateral email sms mobile event field demonstrations merchandising events three key customer touchpoints designed for one thing lead generation tradeshow leads blast publication targeted industry research other goal are to convert customers this photo by unknown author is licensed under cc sa hand off company professionals nc...