Promotional Tools In Marketing Ppt 65699 | Mktg12 Lambhairmcdaniel Ch16 Updated Sh

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File: Promotional Tools In Marketing Ppt 65699 | Mktg12 Lambhairmcdaniel Ch16 Updated Sh

learning outcomes 16 1 discuss the effects of advertising on market share and consumers 16 2 identify the major types of advertising 16 3 discuss the creative decisions in developing ...

Filetype Power Point PPTX | Posted on 27 Aug 2022 | 3 years ago

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...Learning outcomes discuss the effects of advertising on market share and consumers identify major types creative decisions in developing an campaign describe media evaluation selection techniques role public relations promotional mix define state objectives sales promotion tools used to achieve them cengage all rights reserved popular form especially for consumer packaged goods services is seen as international endeavor spending divided into measured network cable tv newspapers magazines radio outdoor internet unmeasured direct marketing promotions co op coupons catalogs product placement event utilized maintaining brand awareness new brands with small shares spend more because following two reasons response function a phenomenon which increases or certain level but then produces diminishing returns requirement minimum exposure measurably affect purchase habits affects peoples daily lives informing about products influencing their attitudes beliefs ultimately purchases helps change s n...

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Posted on: 27 Aug 2022 | 3 years ago
Tag: download pptx, mktg12, lambhairmcdaniel, ch16, updated,
Filetype: PPTX
File size: 1.11 MB
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