vidyabharati international interdisciplinary research journal 13 1 4 2 9 4 3 2 issn 2319 4979 pricing a key ingredient of marketing strategy c e khedkar and a e khedkar ...
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...Vidyabharati international interdisciplinary research journal issn pricing a key ingredient of marketing strategy c e khedkar and dr d y patil school management lohegaon pune chetankhedkar gmail com abstract decision is one the major decisions for any marketer it decides how to charge product or service external considerations such as potential customers competition makes difficult decide there are several strategies can choose from skimming penetration competitive premium loss leader psychological value them combination depending upon customer feedback considering competitor s moves an effective help business cater its target segment defend products keywords introduction literature review topic well expression encompasses researched below few abstracts form all methods that entrepreneur uses recent amount according kienzler kowalkowski this article investigates set great in motion development current state will do some math perform market by embraced content collectconsumer insights f...