chapter objectives explain the importance of pricing and how prices marketers set objectives for pricing strategies describe how marketers use costs demands revenue and the pricing environment to make pricing ...
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...Chapter objectives explain the importance of pricing and how prices marketers set for strategies describe use costs demands revenue environment to make decisions understand key tactics opportunities internet psychological legal ethical aspects pearson education inc publishing as prentice hall what is price assignment value or amount consumer must exchange receive offering includes money goods services favors votes anything else that has other party opportunity also be considered something we give up obtain somthing figure steps planning step factors in setting...