1 Pricing Objectives And Strategies A Cross Country Survey

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1 pricing objectives and strategies a cross country survey vithala r rao and benjamin kartono abstract this chapter reports the results of a descriptive study on pricing objectives and strategies ...

Filetype PDF | Posted on 06 Feb 2023 | 2 years ago

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...Pricing objectives and strategies a cross country survey vithala r rao benjamin kartono abstract this chapter reports the results of descriptive study on based among managers in three countries usa india singapore instru ment was developed using conceptual framework after an analysis extant literature factors that uence choice strat egies data were collected rms utilization possible various determinants responses used to estimate logit models reveal interesting dierences as well use dierent implications for guidance are discussed introduction is only element marketing mix brings revenues rm while there extensive theories how should price its goods services research make their decisions sparse one may argue can help model builders developing more real istic researchers past have been concerned about practice degree which it departs from theory yet our understanding processes still infancy present attempts contribute by not examining problem across industries but also accounting eect ano...

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Posted on: 06 Feb 2023 | 2 years ago
Tag: download pdf, pricing, objectives, strategies, cross, country, survey,
Filetype: PDF
File size: 0.11 MB
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