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...Customer value based pricing strategies why companies resist andreas hinterhuber is introduction at and partners innsbruck has a huge impact on protability vary considerably across austria industries countries customers nevertheless researchers generally concur that can be categorised into three groups cost competition of these increasingly recognised in the literature as superior to all other ingenbleek et al for example monroe p observesthat prot potential having oriented strategy works far greater than with any approach similarly cannon morgan recommend if maximisation objective docters refer one best methods practitioners have also advantages several successfully adopted such include pharmaceutical sano aventis information technology sap vendavo wireless internet service providers australian company xone airlines lufthansa vehicle manufacturers bmw biotech tigris pharmaceuticals increasing endorsement among academics general recognition keys sustained lie theessentialfeaturesofcust...