pricing objectives survival prices are flexible a company can lower them in order to increase sales enough to keep the business going the company uses a survival based price objective ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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...Pricing objectives survival prices are flexible a company can lower them in order to increase sales enough keep the business going uses based price objective when it s willing accept short term losses for sake of long viability profit has both direct and indirect effects on effect relates whether covers cost producing product affects indirectly by influencing how many units sell number products sold also influences through economies scale relative benefit selling more primary is maximize profitability oriented seek boost volume or market share measured against own across specific time periods measures its other companies industry independent each as change one doesn t necessarily spur status quo tactical goal that encourages competition factors than focuses maintaining example but not increasing matching competitor rather beating have stabilizing demand what guides setting service potential consumers underlies process should reflect marketing financial strategic goals well consumer exp...