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Tatyana Netseva-Porcheva1 Volume 29 (5), 2020 2 Vasil Bozev RESEARCH ON THE RELATION BETWEEN COMPANY PRICING OBJECTIVES AND PRICING STRATEGIES The aim of this study is to find out which ...

Filetype PDF | Posted on 06 Feb 2023 | 2 years ago

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...Tatyana netseva porcheva volume vasil bozev research on the relation between company pricing objectives and strategies aim of this study is to find out which are used by companies operating in bulgaria terms their regard provides a literature review theoretical developments empirical as well an survey based data two groups were distinguished universal specific nature it was found that more typical quantitative whereas qualitative shown for achievement jel m d introduction paramount importance every they first step process correctly defined prerequisite making effective decisions related price positioning choice strategy method changes over time etc reveal what aims at through prices its products characterises way according management logic understanding marketing tool achieve goals set micheva klasova since different use differently have been developed theory practice object subject relationship assoc prof phd unwe department strategic planning email address t netzeva bg chief assist s...

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Category: Uncategorized / Uncategorized
Posted on: 06 Feb 2023 | 2 years ago
Tag: download pdf, tatyananetseva,
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