learning outcomes slide 1 of 2 19 1 discuss the importance of pricing decisions to the economy and to the individual firm 19 2 list and explain a variety of ...
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...Learning outcomes slide of discuss the importance pricing decisions to economy and individual firm list explain a variety objectives role demand in price determination understand concepts dynamic yield management systems describe cost oriented strategies cengage all rights reserved demonstrate how product life cycle competition distribution promotion customer demands internet extranets perceptions quality can affect procedure for setting right identify legal constraints on discounts geographic other tactics be used fine tune base what is that which given up an exchange acquire good or service opposing effects sacrifice effect information value based upon perceived satisfaction reasonable means at time transaction marketing managers prices are key revenues turn profits organization revenue charged customers multiplied by number units sold profit minus expenses need specific attainable measurable categories sales status quo...