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...Middle east journal of scientific research issn idosi publications doi mejsr analysis and determination the most efficient pricing approach in utex co bahare khosravi pooneh amirpoor ashoori mahboobe noori nasab department commercial management firoozkooh branch islamic azad university iran abstract purpose this paper is to determine appropriate order gain customer satisfaction for a random sample appliance consumers lcd tv have been chosen as statistical society tool study present are questionnaires which includes hypothesis variables matter with discount high discrimination psychological influential data shows that only effective strategy key words discriminating introduction choosing way price depends on so many factors such costs production cost decision making industrial goods competition or monopoly financial regulations core every business plan it has direct influence distribution choice costumers middlemen company s marketing all institutions suppliers raw materials etc includi...