Pricing strategy An assessment of 20 years of B2B marketing research Mario Kienzler Department of Management and Engineering, Linkoping University, SE-581 83 Linkoping, Sweden Christian Kowalkowski Department of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, PO Box 479, FIN-00101 Helsinki, Finland ABSTRACT Despite some momentum in recent years, pricing is a rather overlooked topic in business- to-business marketing literature, especially within the IMP research tradition. Existing research on pricing strategy is characterized by ...
Proceedings of the International Conference on Industrial Engineering and Operations Management Sao Paulo, Brazil, April 5 - 8, 2021 Retail Pricing Strategy for Supply Chains: Literature Review and Research Opportunity Niniet Indah Arvitrida, Niken Anggraini Savitri and Rifki Jalu Pramudita Department of Industrial and Systems Engineering Institut Teknologi Sepuluh Nopember Surabaya, Indonesia niniet@ie.its.ac.id Abstract Pricing strategy is a method for retailers to compete in the market. The success of the strategy implementation depends on several factors, such ...
Available online www.jocpr.com Journal of Chemical and Pharmaceutical Research, 2014, 6(10):257-262 Research Article ISSN : 0975-7384 CODEN(USA) : JCPRC5 Research for pricing and selling strategies in channel management Song Fengsen Economics and Management School, Wuhan University, China _____________________________________________________________________________________________ ABSTRACT Pricing for products needs to consider comprehensively a variety of factors, including product costs, consumer preferences, and competitor reactions. In particular, based on the perspective of channel management, how to conduct a reasonable pricing in traditional enterprise—retailer sales ...
282 EKONOMICKE ROZHADY – ECONOMIC REVIEW Ronik/Volume 49, 3/2020 EFFECTIVE USE OF THE PRICE DIFFERENTIATION STRATEGY IN PRICE MANAGEMENT 1 2 JAKUB KINTLER – KATARINA REMEOVA Efektivne pouitie strategie cenovej diferenciacie v manamente cien Abstract: Price differentiation relates to a pricing tactic that gives a company an opportunity to charge different prices for the same product based on the customer segmentation. This statement is based on the following several assumptions: different customer value systems, information and other conditions imbalance, free ...
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