Stage-Gate Process (1/4) Stage-Gate Process – Introduced by Robert G. Copper in 1990 – Conceptual and operational road map for moving a new-product project from idea to la unch – Blueprint for managing the new-product process to improve effectiveness and efficienc y Idea Sec- Decision Deci- Decision Post- Generic flow ...
APQP| WHAT IS IT? A structured methodology for the design and development of new and modified products from concept through to production It provides a set of detailed requirements to be undertaken at each stage in the APQP system It involves the utilization of various techniques to be employed to ...
From R&D to Manufacturing on Major Projects • Major Projects: –Space Launch Systems (SLS) –ORION • New Certification Requirements • Requirements to provide human rated hardware. –No longer AS 9100 Level C –AS 9100 Level D is now required AS9100 C and D Overview ...
Presentation Outline Presentation Outline • Definition • Why In force Databases • In force database uses • Marketing databases • In force marketing databases • Business growth • New product launch • Challenges of database management • Challenges of database utilization Definitions Definitions • In force : Something that is ...
Agenda Agenda Product Development Product Development Market Research Market Research Concept Testing Concept Testing Prototype Development Prototype Development Market Testing Market Testing Product Launch Product Launch Discussion Discussion Why New Products? Why New Products? New product development is critical to New product development is critical to long-term success long-term success ...
“Newness” of Products • Repositioning • Breakthroughs—Major New to Product Modifications World • Line Extensions • “Me Too” Products New to Company New Products–2 New Products as Part of Corporate Strategy Markets Existing New Existing Market Market Penetration Development Products New New Product (Diversification) Development New ...
PART FIVE LAUNCH 16-2 Launch 16-3 Common Myths About Marketing Planning for New Products • Marketing people make the decisions that constitute a marketing plan. • The technical work is complete when the new item hits the shipping dock. Marketing people take over. • The marketer’s task is to ...
2 PRODUCT – MARKET ANALYSIS Overview Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step. Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product/service and ...
Supplier APQP Overview Supply Chain Mgmt Group APQP is: A structured method for defining & executing the actions necessary to ensures a product satisfies the customer. Supplier Led Required of all designated component manufacturing. Maximize the opportunity to achieve a defect free product launch and beyond. Sep 5, 2022 ...
Launch Figure V.1 16-2 The Five Decision Sets that Lead to a Marketing Plan Figure V.2 16-3 Common Myths About Marketing Planning for New Products Figure V.3 • Marketing people make the decisions that constitute a marketing plan. • The technical work is complete when the new ...
Materi Bahasan • Dari fokus produk ke fokus pelanggan • Manajemen kampanye • Inisiatif CRM marketing Dari Fokus Produk ke Pelanggan Tujuan pemasaran: • Agar banyak orang mengenal/mengetahui produk yang dipasarkan Praktek pemasaran banyak dilakukan dengan model periklanan yang bentuk promosi dan medianya bisa berbagai macam dengan ide-ide kreatif seperti: ...
New 3M™ Aerosol Spray Adhesive Launch • All about Market Segmentation and opening market space for increased sales • Market opportunity is doubled • 3M™ Inverted Aerosols: Premium Line – Line extension to existing premium aerosols: 74, 78, 90 – Value added products – Top tier customers A • 3M&trade ...
(B) GROWTH PHASE: (Reliance, Tatas; Dow Chemicals) • Penetrate and acquire High Market Share • Launch new products, expand market presence • Scout for opportunities to enter into new business • Exploit resource capabilities & internal advantages • Look for potential firms for acquisitions • Aggressively pursue R & ...
PPT - Power Point | 1.26 MB | Free Download
