The words contained in this file might help you see if this file matches what you are looking for:

...Part five launch common myths about marketing planning for new products people make the decisions that constitute a plan technical work is complete when item hits shipping dock take over marketer s task to persuade end user use product more sales potential there in market segment better as target candidate pioneer wins control of with broadway shows opening night culmination everything we have been working chapter strategic givens corporate some team made earlier often found pic guidelines specified gross margin affects funding speed promotional outlays and schedules commitment given channel distribution advertising policy promotion pricing decision penetration or skimming slide down demand curve...