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picture1_Marketing Ppt 67644 | Advertising Management Lecture 2


picture2_Marketing Ppt 67644 | Advertising Management Lecture 2 picture3_Marketing Ppt 67644 | Advertising Management Lecture 2

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File: Marketing Ppt 67644 | Advertising Management Lecture 2
2 PRODUCT – MARKET ANALYSIS Overview Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step. Knowing the market's ...

icon picture PPT Filetype Power Point PPT | Posted on 28 Aug 2022 | 2 years ago
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...Product market analysis overview whether you are starting a new business or launching conducting marketing is the first step knowing s needs and how it currently serviced provides with key information that essential in developing your service plan although quality of critical company who wins game generally will capture larger share to identify target markets segments help firms prepare enter launch start goal determine attractiveness understand its evolving opportunities threats following dimensions may be useful size future prospects growth rate profitability industry cost structures distribution channels trends success factors selling advertising objectives matter distinct schools thought emerge sales school communication many managers view as only meaningful objective for promotional plans their reason an organization spends money on promotion sell products turnover most obvious measure consumer fmcg sector movement more sensitive barometer performance...
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