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...Meaning and definition consumer behavior is the study of how individual customers groups or organizations select buy use dispose goods services to satisfy their needs wants it refers actions consumers in marketplace underlying motives for those marketers expect that by understanding what causes particular they will be able determine which products are needed obsolete best present behaviour assumes actors per spective role theory play various roles starting from information provider user payer disposer these decision process also vary different consumption situations example a mother plays an influencer child s purchase whereas she consumed family definitions according engel blackwell mansard processes people who personal louden bitta physical activity individuals engage when evaluating acquiring using disposing nature influenced factors influence as follows marketing such product design price promotion packaging positioning dis tribution b age gender education income level c psychologi...