Purchasing Process Pdf 160313 | Bba 18ubm620 Consumer Behaviour

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18 UBM 620-CONSUMER BEHAVIOUR Multiple Choice Questions: UNIT-I 1. Any individual who purchases goods and services from the market for his/her end-use is called a... a. Customer b. Purchaser c ...

Filetype PDF | Posted on 21 Jan 2023 | 2 years ago

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...Ubm consumer behaviour multiple choice questions unit i any individual who purchases goods and services from the market for his her end use is called a customer b purchaser c d all these answer nothing but willingness of consumers to purchase products as per their taste need course pocket behavior interest attitude perception branch which deals with various stages goes through before purchasing or refers how an perceives particular message interpretation action decisions process people personal consumption emphasize s that profitable marketing begins discovery understanding needs then develops mix satisfy concept strategic plan product influences price one most basic on wants brand culture in terms social class reference group have been related economic situations situational physiological many sub cultural barriers are decreasing because mass communication transit decline influence religious values communal strong awareness brands pricing policies develop basis wealth skills power eco...

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Category: Uncategorized / Uncategorized
Posted on: 21 Jan 2023 | 2 years ago
Tag: download pdf, 18ubm620, consumer, behaviour,
Filetype: PDF
File size: 0.56 MB
Views: 143x
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