Objective • Organize our course offering by tracks in a way that is easily comprehensible to students • Identify any major gaps or duplications • Define logical course groupings/ sequences for students pursuing specific interests • Define ways to improve our curriculum going forward Proposed Marketing department track offering Strategy/ Marketing Strategy/ Marketing Branding consulting Strategy Branding consulting Strategy Innovation & Insight and Innovation & Insight and Growth analytics Growth analytics Marketing department – tracks already defined 1 ...
• Establish branding as the first step in creating marketing and sales content that brings more customers and more sales to your business • Identify the critical elements that go into the branding process so you can be effective with your time and your budget • Better understand the process of branding, and the role of your Brand for your business Sweetspot Strategies, Inc. 954.804.9413/abigail@sweetspotstrategies.com Expectations 1. Building a business takes work 2. Every successful business owner ...
Branding, marketing and exporting Branding < marketing < exporting Marketing is an essential step for Finnish education export Branding is a foundational piece in marketing communication 2 Main topics Strategies in marketing Challenges in marketing What is the Chinese market Key approaches/tactics to the Chinese market An example of Higher Education Group (HEG) Experiences from other countires 3 Strategic thinking in marketing & exporting education I We need a systematic and long term commitment, while avoiding one-time ...
Learning Objectives Web Marketing Strategies The Four Ps of Marketing Relationship of trust, complexity, and Media choice Market Segmentation: Three categories. Segmentation Using Customer Behavior: Usage-based market segmentation (three categories) Customer Relationship Intensity (five stages customer life cycle) Customer Acquisition: The Funnel Model CRM as a Source of Value Viral Marketing and Social Media Search Engines Web Site Naming Issues Domain Names, URL Brokers and Registrars Web Marketing Strategies A company’s marketing strategy is an important tool for conveying ...
THE MARKETING MIX Includes four basic strategies called Product the 4 P’s or Place elements of marketing. For Price each strategy, decisions have to Promotion be made for each product the business offers to best reach their target market. The 4 P’s Product - decisions include what to make or obtain as the business’s product mix. Level of quality, features, branding, packaging, service, and warranty are items to decide and develop for each product. The 4 P&rsquo ...
Treatment Strategic communicators need to become less reliant on traditional marketing tactics and pursue more aggressively a new generation of tools • Traditional marketing is not going away • Must be complemented by emerging strategic communication techniques 1. Integrated Marketing Communications Need to coordinate various strategic communications approaches • Advertising, Public Relations, Promotions, Direct Response, Interactive • Mutual reinforcement of core themes • Creates synergy and memorability 2. Segmentation and Targeting Need to define multiple audiences Defined by usage, lifestyle ...
ADVERTISING Agency: Basic Concept An advertising agency is a service business dedicated to creating, planning and handling advertising and other promotional activities for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing, communication, sales promotions oriented and branding strategies for its clients. 2 ADVERTISING Agency: Basic Concept Typical advertising agency clients include the following ...
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