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...Ekonomicke rozhady economic review ronik volume effective use of the price differentiation strategy in management jakub kintler katarina remeova efektivne pouitie strategie cenovej diferenciacie v manamente cien abstract relates to a pricing tactic that gives company an opportunity charge different prices for same product based on customer segmentation this statement is following several assumptions value systems information and other conditions imbalance free trade movement people capital etc research article we work with assumption inside environment there has be created process ensures reliable decisions by proper set up its tactics paper aims identify relationship between implementation organizational parameters concerning chi square test independence coefficients determining association among nominal variables were cramer s phi coefficient eta was applied measure strength interval results non parametric testing indicate statistically significant dependence techniques keywords metr...