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EXECUTIVE SUMMARY It summarises the key points of your Business Plan – what will you be focusing on over the next year? • • • • • • Strengths Weaknesses PEOPLE AND PERSONAL PROFILE What are your strengths and weaknesses as a business owner and your team’s Strengths Weaknesses MY FRANCHISE BUSINESS SWOT ANALYSIS Opportunities Threats What are your strengths, weaknesses, opportunities and threats of your business? Consider its location, team, equipment, supplier channels, community, customer base, management, seasonality, etc. FRANCHISOR STRATEGY Include a one-slide snapshot of your franchisor’s overall strategy – they should provide this to you ...
Condensed 5-slide version would be: 1.Business Vision/Strategy Agenda Summary 2.Key Issues/Opportunities This Year Business Vision/Strategy Summary 3.[Year] Marketing Plan Summary Key Issues/Opportunities This Year 4.Marketing Calendar 5.Budget [Year] Marketing Objective and Goals Marketing Plan Summary Strategies and Tactical Detail Marketing Calendar Research Plan (optional) Budget Appendix • Situation Analysis (Category, Competitive, SWOT, etc.) • Targeting Strategy • Positioning Strategy Business Vision/Strategy Summary Insert a one page overview. Insert a one-page overview of the high-level business strategy/direction that this marketing plan supports. It should include where the business is headed long-term (i.e., 5 years ...
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