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...Slide swot analysis is a process that identifies the strengths weaknesses opportunities and threats of an organization specifically basic analytical framework assesses what can cannot do as well its potential takes information from environmental separates it into internal external johnson whittington scholes exploring strategy th edition pearson education limited turning firm in to actionable strategies tows extension be presented matrix match factors with business define strategic direction resource based view rbv asserts competitive advantage superior performance organisation explained by distinctiveness capabilities resources competences are assets organisations have or call upon e g partners suppliers we ways those used deployed effectively components...