ANSOFF MATRIX STRATEGY Selling New Product To new Consumer 1 Product 2 Selling New Product To Existing Consumer Present Future 3 Selling Existing Product To New Consumer t 4 Selling New Product To new Consumer n e s e r t P e Market Penetration Product Development k LOW RISK r 30% a M MEDUME RESK 50% e r MEDUME RESK u t u 50% F HIGH RISK Market Development Diversification 85% POWERSLIDES WWW.POWERLIDES.COM 1 ANSOFF MATRIX STRATEGY Present Future Lesser first day kind god us earth. The divide firmament signs doesn't seasons heaven spirit open. The ...
MARKET ENVIRONMENT • Managers´ important task is to know the market environment • If the managers want to plan well, they must know the environment where their company works we speak about market environment THE USED METHODS FOR KNOWING MARKET ENVIRONMENT • BCG matrix (see the presentation Marketing) • Product life cycle (see the presentation Product) • SWOT analysis (see the slides below) • The Ansoff Matrix • Gap analysis • Benchmarking SWOT ANALYSIS (SWOT MATRIX) • One of the most common methods of getting information about a company and its environment • It was invented by Albert Humphrey &bull ...
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