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picture1_Ansoff Matrix Ppt 67710 | Choosing Markets And Products Slides


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File: Ansoff Matrix Ppt 67710 | Choosing Markets And Products Slides
Unit 8 – Choosing strategic direction Learning outcomes Strategic direction What you need to know: • Factors influencing which markets to compete in and which products to offer • Strategic ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Unit choosing strategic direction learning outcomes what you need to know factors influencing which markets compete in and products offer ansoff s matrix the reason for value of different options hodder stoughton starter discussion consumer electronics market is dominated by large multinational firms such as apple samsung google these fast moving innovative companies have put pressure on many traditionally successful past leaders responded ways this challenge panasonic diversified away from phones televisions into components car production house construction hitachi focused heavy machinery instead both made decision target more stable less dynamic dominant rivals new sony nokia decided continue mobile etc take head went through extensive restructuring retrenchment are still struggling produce a profit were bought microsoft they failed turn company around discuss following statement pairs small groups firm operating difficult must change its operate elsewhere improve profitability strat...
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