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...Ansoff this theory builds on the concept of marketing mix which is studied earlier in course igor identified four key strategies that firms can pursue and demonstrated further a business moves away from market penetration more risky it becomes idea risk area to consider when looking at hodder stoughton s matrix involves trying sell same products e g typical strategy could be use bogof or they try get customers product head shoulders became frequent shampoo development existing but new compared as you are designing time consuming expensive terms research innovation though very profitable with right dyson markets manchester united have taken their football brand asia during off season quite an approach budget offers much larger potential...