Variant of alternative marketing WOMM – Buzz Marketing WOMM – Buzz Marketing Stealth Organic vs (Amplified Stealth Viral Marketing Organic vs (Amplified Marketing Viral Marketing Amplified Womm) Marketing Amplified Womm) Guerella Lifestyle Experiential Guerella Lifestyle Experiential Marketing Marketing Marketing Marketing Marketing Marketing WOMM “the act of consumers providing information to other consumers” yaitu tindakan konsumen yang menyediakan informasi bagi konsumen lainnya. (woma.org) Basic concept People are connected in what can be referred to as social networks of interpersonal ...
Product Place Price Promoti on Marketing Mix Objective • Explain what is Marketing Mix • Explain the 4 Ps and 4 Cs of Marketing Mix • Explain what is Viral Marketing • Explain Extended Marketing Mix • Explain 7Ps & 7Cs of Marketing Mix • Describe the Characteristics of Marketing Mix • Explain Marketing Planning Process • Explain AIDA • Explain SWOT Analysis • Compare Old-School vs. Predictive Marketing Mix Analysis Introduction ?? ? Helium Pvt. Ltd. is Till now, it ...
why use digital marketing? why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest form the promotion of a product or service using the internet, email and wireless media. This includes: • Websites • Online advertising and Pay Per Click (PPC) • Email • Social Media • Online PR • E-Customer Relationship Management (ECRM) what are the benefits of digital marketing? • It is easily ...
Learning Objectives Web Marketing Strategies The Four Ps of Marketing Relationship of trust, complexity, and Media choice Market Segmentation: Three categories. Segmentation Using Customer Behavior: Usage-based market segmentation (three categories) Customer Relationship Intensity (five stages customer life cycle) Customer Acquisition: The Funnel Model CRM as a Source of Value Viral Marketing and Social Media Search Engines Web Site Naming Issues Domain Names, URL Brokers and Registrars Web Marketing Strategies A company’s marketing strategy is an important tool for conveying ...
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