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...Learning objectives understand the communication process and traditional promotion mix describe steps in multichannel planning tell what advertising is major types of discuss some criticisms developing an ad campaign how marketers evaluate explain sales different consumer bb activities copyright pearson education inc all rights reserved real people choices pitch agency which option should sara pursue leave king past where he belongs bring back as instantly recognizable icon models a digital world that always on marketing messages can assume many forms with variety from quirky tv commercials viral videos to blimps blinking savvy know each element form communications aim either inform remind persuade or build relationships integrated imc involves execution evaluation coordinated brand programs over time targeted audiences deliver consistent messaging across platforms must use strategy combines social media other online figure three...