Activity 4 Task: Distribution channels written task Time: 30 mins Decisions related to the marketing mix All businesses have choices to make when it comes to marketing their products: •What shall the price be? •What is the best design for the product? •Where should it be sold? •How should the product be promoted? Marketing mix – 4Ps These decisions and how they relate to each other are known as the marketing mix, often referred to as ...
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix. The 4Ps are: • Product (or Service) • Place. • Price. • Promotion Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features ...
Kotler et al. (1993), expressing these considerations, argue that place marketing refers to its planning procedure, in order to meet the needs of its target groups. It is considered to be successful when, on the one hand, residents and businesses are satisfied with goods and services they consume and, on the other hand, the expectations of visitors and investors are also met. However, the place marketing research methodology necessarily draws on elements from different scientific approaches and practices, including fields ...
http://www.bized.co.uk The Marketing Mix Copyright 2006 – Biz/ed http://www.bized.co.uk The Marketing Mix • The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives • 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment • Traditional 4Ps extended to encompass growth of service industry Copyright 2006 – Biz/ed http://www.bized.co.uk Price Copyright 2006 – Biz/ed http://www.bized.co.uk ...
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