jagomart
digital resources
picture1_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation


picture2_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation picture3_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation

 134x       Filetype PPTX       File size 0.76 MB       Source: www.consumerbrandrelationships.com


File: Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation
Celebrity endorsements and brand equity Celebrity endorsements represent approximately 15% of advertisements Advertisers imbue the endorsed brands with desirable associations Endorsements effects largely explained by endorser credibility Research into the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 2 years ago
Partial capture of text on file.

						
									
										
									
																
													
					
The words contained in this file might help you see if this file matches what you are looking for:

...Celebrity endorsements and brand equity represent approximately of advertisements advertisers imbue the endorsed brands with desirable associations effects largely explained by endorser credibility research into endorsers on remains limited first objective empirically assess impact consumer based self concept celebrities are an embodiment personality lifestyle related meanings consumers use symbolic to craft individual sense empirical investigations implications second we investigate effect connection sbc our model conceptual background associative network memory theory keller explains meaning movement mccracken match up hypothesis kahle homer how congruence may modulate design stimulus a pilot test students free recall generated unique celeb combinations across categories category chosen basis high salience endorsement activity gender neutral sports drink pairings that were operating in market at time lebron james powerade derrick rose kevin durant gatorade dwayne wade...
Haven't found the file you're looking for? You can try sending a request file
Comment

no comments yet
Please Login to post a comment.

no reviews yet
Please Login to review.