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picture1_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation


picture2_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation picture3_Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation

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File: Brand Presentation Ppt 68522 | S7 P1 Bob Mcdonald, Porto Presentation
Celebrity endorsements and brand equity Celebrity endorsements represent approximately 15% of advertisements Advertisers imbue the endorsed brands with desirable associations Endorsements effects largely explained by endorser credibility Research into the ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 2 years ago

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...Celebrity endorsements and brand equity represent approximately of advertisements advertisers imbue the endorsed brands with desirable associations effects largely explained by endorser credibility research into endorsers on remains limited first objective empirically assess impact consumer based self concept celebrities are an embodiment personality lifestyle related meanings consumers use symbolic to craft individual sense empirical investigations implications second we investigate effect connection sbc our model conceptual background associative network memory theory keller explains meaning movement mccracken match up hypothesis kahle homer how congruence may modulate design stimulus a pilot test students free recall generated unique celeb combinations across categories category chosen basis high salience endorsement activity gender neutral sports drink pairings that were operating in market at time lebron james powerade derrick rose kevin durant gatorade dwayne wade...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 29 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
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										Wan learn
											

												Wan learn