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...Running head mcdonald s corporation your name of institution executive summary restaurant was founded by maurice and richard two brothers who started the legacy as a small business in california that served milkshakes hotdogs soon introduced hamburgers to their menu after reevaluating addition implemented what they called speedy service system this comprised an all male staff working assembly line manner while serving customers from item concept expanded rapidly first franchise sold neil fox mr opened phoenix arizona second franchisee ray croc most successful agent united states since its launch has undergone several problems due mismanagement poor marketing increased competition non compliance franchisees facing these resulted implementing new strategies aimed at improving performance industry competitors kerry paper focuses on how management leadership used adoption implementation strategic initiatives attain current status planning saw rival fast food restaurants such hardee wendy s...