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...Ansoff s matrix this was developed by igor it is a framework for identifying corporate growth opportunities two dimensions determine the scope of options namely products and markets four generic strategies are identified market penetration more same to customers development new existing product diversification strategy increase sales penetrate deeply into sold in risk greater degree newness hence little involved moderate high because both unknown example tesco its share grocery business at expense sainsbury asda movement convenience store expansion abroad petrol financial services today so all embracing that would have involve something entirely outside current range activities foreign or scottish banks recent years royal bank scotland grown rapidly through increased banking growing presence south border following acquisitions halifax merge create hbos rbs took over williams glyn also runs operation involvement insurance subsidiary direct line revolutionised motor selling england might...