File: Market Segmentation Ppt 67682 | Planning Ad Making 71765
the creative brief a document that is given to the creative team to help in their planning of the message execution a creative brief includes the information such as i ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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...The creative brief a document that is given to team help in their planning of message execution includes information such as i product ii target audience iii ad theme iv key v advertising objectives vi developing brand personality vii media mix decided by launching new increasing sale existing covering market segmentation testing influencing consumer attitude use frequency winning over customers improving packaging changing image elements problem positioning imperatives communication insight selling idea supportive direction dagmar defining goals for measured results russell cooley year under approach an goal involves task e specific and measurable model purchase process beginning it following steps awareness comprehension conviction action...