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...Define market segmentation is the process brands use to divide their target into smaller segments of people that share common characteristics optimize marketing advertising and sales efforts tow sec creates subsets a based on demographics needs priorities interests other psychographic or behavioral criteria used better understand audience what par basics segmentati types while typically subset geographic demographic sorts easiest by elements such as age education income different customer groups family size race gender occupation geographical boundaries nationality more because potential customers have one simplest preferences most forms differ according geographies products services we understanding climates buy how those regions much are willing spend can help determine where them often sell advertise well factors expand your business firmographic like divides markets behaviors decision difference look making patterns purchase at individuals firmographics consumption lifestyle usage ...