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...Chapter strategic market segmentation levels and types of vision intent product benefits resource allocation alignment managerial planning marketing programs operational advertising sales distribution best buy strategy jill s soccer moms barry wealthy professionals buzz tech enthusiasts ray the family man mr storefront small business customer carrie young single females helen charlie older couples whose children have left home from mass markets to micro old new consumers passively receive empowered media users whatever tv control shape content networks thanks tivo ipod broadcast internet aspirations keep up with standout crowd choice three hundreds channels plus maybe a video on demand pbs station magazines age big special interest glossies time magazine for every life newsweek affinity group ads everyone hums talking alka seltzer one go ever jingle narrower brands rise niche ubiquitous extensions coca cola customization mean many tide variations source anthony bianco vanishing week ju...