Market Segmentation Ppt 67392 | Chp7 Item Download 2022-08-28 07-43-03

181x Filetype PPTX File size 1.96 MB Source: fac.ksu.edu.sa

File: Market Segmentation Ppt 67392 | Chp7 Item Download 2022-08-28 07-43-03

learning objectives 1 identify the variables that global marketers can use to segment global markets and give an example of each 2 explain the criteria that global marketers use to ...

Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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...Learning objectives identify the variables that global marketers can use to segment markets and give an example of each explain criteria choose specific target understand how a product market grid make targeting decisions compare contrast three main strategy options describe various positioning available copyright pearson education ltd segmentation process dividing world into distinct subsets customers have similar needs for country groups or individual interest pluralization consumption simultaneity theory was advanced by professor theodore levitt decades ago stating consumers seek variety new segments will appear in many national i e sushi pizza demographic psychographi c behavior benefit types methods psychographic based on measurable population characteristics age income gender distribution occupation generally is most important variable india china...

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Posted on: 28 Aug 2022 | 3 years ago
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