research design unit 3 research design objectives after studying this unit you should be able to explain the concept and importance of research design in the context of marketing research ...
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...Research design unit objectives after studying this you should be able to explain the concept and importance of in context marketing problems discuss causality factor describe various kinds designs their applications for different situations structure introduction meaning basis classification types exploratory descriptive factors influencing experimental validity quasi summary self assessment questions further readings last two units studied about nature will learn first phase planning project which is formulating a based on have been divided into four categories while studies provide information events attributes from inferences can drawn they only offer tenuous conclusions order draw it important formulate or describes within mentioned above as well where these could most appropriately applied comprehensive master plan study undertaken giving general statement methods used function ensure that requisite data accordance with problem at hand collected accurately economically simply sta...