Root Cause Analysis (Fishbone) People Production Marketing Lack resources allocated Inappropriate Planning Deficiency in Promotion Unclear of responsibility Reduced Quality Dull Product Image Declining Sales No policy in place Poor Inventory High Staff turnover No monitoring/reporting Old management system Lack of Vital Expertise Process Management Human Resource SIX SIGMA Analysis - DMAIC DMAIC refers to a data-driven improvement cycle used for improving, optimizing and stabilizing ...
How to obtain the most leverage in selling our products & services (Bagaimana cara terbaik untuk menyampaikan dan menjual produk dan jasa kita) Hal-hal yang diperhatikan untuk dapat menjual produk dan jasa Customers/target markets Programs and services Packaging Pricing Promotion Place The Marketing Mix Past: 4P’s Present: 4C’s Future: 4F’s • Product • Customer Value • Flexi- benefit & innovations ...
Hierarchy of Objectives Business Mission Business Objectives Marketing Objectives Marketing Strategy Source: adapted from Kotler & Armstrong, Principles of Marketing Center for Management Development 2 Hierarchy of Objectives Example Business Increase agricultural productivity Mission Business Research new 3 fertilizers “Specific, Objectives Raise profitability 20% Measurable” Increase sales 15% Reduce costs 5% Marketing “Specific, Objectives Increase mkt share Enter new foreign Measurable” in ...
Advertising and It’s Purpose Advertising is nonpersonal promotion which promotes ideas, goods or services by using a variety of media. The average city dweller is exposed to more than 3,000 advertising messages everyday Advertisers control the message, where it will be seen or heard, and how often it will be repeated Advertising and It’s Purpose Marketers can use advertising to introduce a ...
The brief • company and department details • nature of business • description of existing business environment • company's present business situation • corporate and marketing objectives (where the firm wants to be) • business strategy (how the firm intends getting from where they are to where they want to be) • previous marketing communications activity • marketing communications objectives • specific problem to ...
Some Preliminary Matters . . . Defining the Marketing Communications Mix Advertising Personal Selling Publicity Sales Promotion Public Relations Public Relations . . . includes ALL communications between an organization and its various publics. Questions Concerning the Nature of Advertising: Is “word of mouth” really advertising? Suppose an advertising agency sends a news story to a magazine or news-paper and it’s published. Is that advertising? Suppose Coors buys space ...
Why Establish team credibility Sell the project New project Pilot project Support design trade-off decisions Define evaluation metrics What is the business case? Alignment: How does the project fit into organization goals? Impact: Where does the project impact organization processes? Contribution: What contribution does the project make? Metrics: How will we define success? Strategic View: Who is the organization? Vision Mission Objective Tactic Tactical Alignment ...
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