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picture1_Budget Spreadsheet 42599 | Medcalf Ch 4


picture2_Budget Spreadsheet 42599 | Medcalf Ch 4 picture3_Budget Spreadsheet 42599 | Medcalf Ch 4

 136x       Filetype PPT       File size 0.07 MB       Source: mdiedhiou79.free.fr


File: Budget Spreadsheet 42599 | Medcalf Ch 4
The brief • company and department details • nature of business • description of existing business environment • company's present business situation • corporate and marketing objectives (where the ...

icon picture PPT Filetype Power Point PPT | Posted on 16 Aug 2022 | 2 years ago
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...The brief company and department details nature of business description existing environment s present situation corporate marketing objectives where firm wants to be strategy how intends getting from they are want previous communications activity specific problem solved desired consumer responses target markets their characteristics behaviour lifestyle etc product features advantages customer benefits key dates restrictions or limitations for example guidelines budget who makes final decisions agency should report contact names telephone fax e mail role market research before during after campaign effectiveness will measured any other relevant information agencies advertising public relations sponsorship sales promotion direct leading irish ad type billings affiliation international full service million bbdo worldwide mcconnell owned alliance with ltd lowe lintas ddfh b n a jwt mccann erikson erickson owens ddb qmp d arcy world wide ogilvy mather brand communication des o meara partne...
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