chapter 12 promotion advertising and sales promotion strategies promotion strategy advertising strategy sales promotion strategy mcgraw hill irwin copyright 2009 by the mcgraw hill companies inc all rights reserved promotion ...
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...Chapter promotion advertising and sales strategies strategy mcgraw hill irwin copyright by the companies inc all rights reserved composition of developing communications objectives deciding role components determining budget component integrating implementing effectiveness planning controlling an organization s to its customers other target audiences interactive internet marketing direct personal selling public relations u annual expenditures billions...