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...E ar ur ch architecture resources t i c it h for enterprise advantage in g http www bredemeyer comhttp com architects consulting tel software central concerns key decisions if the applications supporting your services and essential business systems or products is becoming bigger messier time to consider whether ought be a core competency of so fair ask what this paper seeks answer that question not terms simple definition but by helping us understand full nature first we explore are uniquely most appropriately addressed next descriptions characterize formulate an present our layered model which both organizes architectural decision making description finally how communicate with fundamental understanding can turn create architectures good right successful managers hire develop great ruth malan dana from chapter book titled action guide introduction may thing customers associate visi bly impacting ability impress keep yours manufacturing pany producing content company using support serv...