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 71x       Filetype PPT       File size 2.47 MB       Source: www.ln.edu.hk


File: Chapter04
learning objectives after studying this chapter you should be able to 1 explain the importance of information to the company and its understanding of the marketplace 2 define the marketing ...

icon picture PPT Filetype Power Point PPT | Posted on 08 Sep 2022 | 4 years ago
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...Learning objectives after studying this chapter you should be able to explain the importance of information company and its understanding marketplace define marketing system discuss parts outline steps in research process how companies analyze distribute special issues some researchers face including public policy ethics assessing needs developing analyzing distributing using other considerations a mis consists people equipment procedures gather sort evaluate needed timely accurate decision makers assess develop provides s managers external partners such as suppliers resellers service agencies...

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