chapter 10 value chain strategy mcgraw hill irwin copyright 2009 by the mcgraw hill companies inc all rights reserved value chain strategy value chain strategy strategic role of value chain ...
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...Chapter value chain strategy mcgraw hill irwin copyright by the companies inc all rights reserved strategic role of channel managing international channels dell s dilemma business built around powerful direct model poor fit with customer preferences in new target markets and weak on service is braodening targeting computer re sellers global retail including wal mart branded stores kiosks malls redesigning critical move distribution functions buying selling assembly transportation financing processing storage advertising sales promotion pricing reduction risk personal communications servicing repairs structures consumer products producers supply chains agents wholesalers retailers consumers...