essential readings 1 chen m j competitor analysis and interfirm rivalry towards a theoretical integration academy of management review 21 1 1996 pp 100 34 homework 2 ferrier w j ...
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...Essential readings chen m j competitor analysis and interfirm rivalry towards a theoretical integration academy of management review pp homework ferrier w k g smith c grimm the role competitive action in market share erosion industry dynamics study leaders challengers journal h ndofor research critique future directions hitt r e freeman s harrison eds blackwell handbook strategic oxford publishing introductory case ireland hoskisson concepts cases boston ma cengage learning google books p ov rivals at heart many firm strategy is competing against its because firms compete for limited customers resources one outperforming other often comes cost failure rival seek to gain advantage order consistently outperform players actions taken become leader or avoid becoming dethroned as but what are those cutting prices agressive marketing campaigns d new products services studying which specific take when they with process fight by exchanging vs traditional porter instead competition decisions fr...